Concept Of Media
CONCEPT OF MEDIA The word “Media” is derived from latin word medius meaning Medium (middle or the middle position). Plural form of word “medium” is “ media”, this word has a long history, with a variety of understandings, but only more recently, in the later 19 th century, did the term begin to enter our vocabulary in the modern use in which we currently relate it, as a collective noun for most advanced communication technologies. As said above, the word media hints a rich history extending back to the Latin word medius. Yet the path by which this ancient word ( medius ) for “middle” came to serve as a collective noun for our most advanced communication technologies is difficult to trace. The philological record informs us that the substantive noun medium was rarely connected with matters of communication before the latter nineteenth century. Although GUIllory did a great job of tracing the origin of the concept from an English version of Aristotle’s Poetics from 1...